The Better Bead

Unique and Exciting Beaded Jewelry

'The Better Bead' is a Placitas, NM home based jewelry business.  Placitas is a small town which is located 15 miles N of Albuquerque on Interstate 25 on the way to Santa Fe. At her home, Judy McCullough creates and designs  a one-of-a-kind collection of Southwest and worldwide beaded jewelry.

After 30 years, Judy's passion continues as she works to create unique and quality jewelry using exotic beads from around the world. She works primarily in genuine American and worldwide turquoise, African bone, horn, every type of fine gemstone, sterling silver, Ethiopian silver, African silver and Tibetan silver. Moroccan beads as well as other numerous international beads come together for a look of ethnic beauty and excitement in her jewelry.

Her jewelry is oftentimes on 'show' or for sale at Arts and Crafts Fairs. A few Art Galleries exhibit her work as well. 


So whether you're searching for that special gift or you simply wish to treat yourself, hopefully, there is something that's just right for you. Everything is guaranteed for your absolute liking!